ARaction is a flexible tool for a wide variety of applications in three-dimensional space.
Whenever you want to add digital information to real objects,
ARaction is the tool of your choice.
Choose one of the following use cases to find out more about the possibilities for your interactive presentations:
AR applications, once developed by Boeing engineers in the aviation industry, can nowadays be used in all sorts of industrial environments: e.g. in production planning, in maintenance, as digital service and maintenance manuals, in education and training and in marketing as well as in trade fairs. Large companies like Siemens and Bosch have already implemented augmented reality, for example, to diagnose vehicles in real time.
ARaction allows for completely new application options in industry and production: Limitations of older technologies such as marker-based AR applications or image recognition systems are eliminated by the innovative sensor technology that ARaction uses! You can now navigate your employees precisely through entire factory buildings, show instructions in unprecedented accuracy directly at the machines and display three-dimensional components interactively and in correct perspective. For example, a 3D exploded view can be animated so that it turns into a freely rotatable digital CAD building component. It can then be examined from all angles and “built” into the machine at its intended place with a single touch.
With ARaction, you can also reduce your training and development costs drastically: The flexible system allows you to assemble individual modules, add content to the content management system at any time, and keep the content synchronized with all your mobile devices with just a few clicks.
Click here to read more about tried and tested applications for AR in industrial environments.
Whether you are working for a science center, a museum, or a trade fare: digital information is a great extension for your exhibition. Two decades ago, audio guides were a must have. What followed were multimedia guides on tablets that added extra value to your exhibition. ARaction now introduces the next generation of these guide systems! It is a considerably more versatile and flexible tool than a common multimedia guide and redefines the term “object based information”.
Old systems like “selection of objects by numbers”, “QR codes”, “RFID beacons” or “WLAN-positioning” were limited in many ways. With ARaction, it is now possible to reliably guide your visitors through your exhibition (via indoor navigation) – and you can directly map 3D information onto real objects. Imagine your audience walking around an exhibit, and their device will blend in 3D reconstructions or animations directly at the specific detail they refer to! Or, visitors could be immersed in a 360° video that shows your exhibit in its original environment. The possibilities for new creative ways of augmented presenting are limited only by your imagination.
At the POS, ARaction can navigate your customers directly to selected products and superimpose additional medial information. Major automotive manufacturers have been successfully using AR in their brand communication – now it can be realised in your salesrooms even with a smaller budget: AR generates emotions and transfers your clients into interactive worlds of experience. The client is actively involved and can, for example, virtually “unpack” a product. Or he could look at a product that is still in its original packaging – as if he used an X-ray machine. Besides providing extra information for the client, using ARaction can raise the clients’ attention and make them spend more time in your premises.
The most important benefits of ARaction at the POS summarized:
- Provide further information at the POS in real time
- The user’s attention will not be diverted from the product
- Emotionalizing the product increases the buying intention
- Complex products can be explained more easily with an interactive approach
- Consumers remember the interaction with the product for much longer
Furthermore, ARaction provides remarkable opportunities for the gamification of the shopping experience. (Gamification means utilizing game-specific elements in non-game contexts.) With ARaction you can design digital applications that allow your customers to virtually discover your product range in a playful manner. That way, ARaction builds a bridge between the digital experience and the physical connection with the goods. Because fun and emotions at the POS are the best sellers!
Further Use Cases
Augmented Reality for Architects
Present your designs live at the construction site!
Successful architecture and interior design requires convincing drafts.
ARaction enables you to quickly and efficiently create augmented reality presentations that will fascinate your client:
- Show interactive sketches directly at the building site.
- Superimpose your architectural plans accurately on the building shell or its components.
- Locally insert your renderings into the building shell.
- ARaction can even independently guide constructors or decision-makers through all areas.
Support those with poor spatial imagination by combining your sketches with ARaction:
You will turn any grey concrete structure into a fully furnished luxury apartment!
Augmented Reality in Public Space
Inspire the crowd!
ARaction opens up entirely new creative possibilities to present content in public space. You can use the augmented reality application to convey your message in political campaigns, demonstrations, happenings, flash-mobs, or to highlight performances or art installations – to name only a few examples.
Imagine a political campaign: Its central aim is to create awareness for a specific topic – and campaigners often try to get the people’s attention by causing irritation. For example, they could stage a bizarre performance in a public place and then explain it via a digital layer.
Another example could be a minimalistic installation: a number of white cubes that suddenly, with the help of ARaction, come alive in three dimensions. In that way, complex content can be conveyed vividly at little material cost and construction expenditure. Also, unlike most physical objects, which usually serve a single purpose, digital content is reusable in a number of different ways and, consequently, much more sustainable!
Whether you are using ARaction as an additional layer of information or as the core element of your event: You will certainly attract the attention of pedestrians, stakeholders, and the media.
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